This episode is sponsored by GRO.

Welcome to episode 575 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend.

This week, Bjork sits down with Jenna Arend, General Manager of Pinch of Yum, as part of our ongoing GRO mini-series. In this episode, she shares how Pinch of Yum is navigating the biggest shifts in the digital landscape right now, from the decline of third-party cookies to the rise of AI, and why those changes have pushed the team to double down on email and Facebook as their most reliable channels.

Jenna also gets into the strategy behind keeping a long-running food blog relevant and thriving — from improving older content to creating targeted resources like meal plans and freezer meals. She shares how GRO has helped streamline the process of converting social media followers into loyal email subscribers, and why building that direct line of communication with your audience matters more than ever. If you’ve been thinking about how to future-proof your content strategy, this one is worth a listen!

​See the show notes to find relevant links and/or leave a comment!

Three episode takeaways:

• Adapt your strategy as the digital landscape shifts: With changes like the decline of third-party cookies and the rise of AI, relying solely on search traffic is risky. Pinch of Yum has leaned into email and Facebook as more stable, direct channels — and it’s paying off.
• Don’t overlook your existing content: Improving older posts can be just as valuable as creating new ones, especially for a long-running blog looking to maintain relevance and traffic in an ever-changing algorithm environment.
• How Pinch of Yum uses GRO to turn followers into subscribers: A clear call to action paired with genuinely helpful resources — like meal plans or freezer meal guides — gives your audience a real reason to join your email list, and tools like GRO can make that conversion process even smoother.

Remember to subscribe so you never miss an episode! Please leave a rating or review if you enjoyed listening. 🎧

Thank you to our sponsor!

Grow traffic and capture emails with GRO. Built specifically for food creators, GRO is the 'comment for recipe' platform designed to help you effortlessly grow your email list, drive more traffic to your site, and earn more affiliate sales. Head to gro.co and use promo code ‘podcast’ to get your first month totally free.

​