This episode is sponsored by Yoast.

Welcome to episode 546 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from MediaWyse.

In this episode, we’re welcoming back Casey Markee to talk about the evolving nature of search and traffic.

Casey shares his latest insights on AI Overviews, their impact on food bloggers, how SERPs are changing, and why great content still wins. Bjork and Casey also chat about whether you should block AI bots, the growing importance of community, and practical strategies for staying visible in an answer-engine-first world.

If you’ve been concerned about traffic drops, the future of food blogging, or how AI will reshape content discovery, this episode is a must-listen.

​Check out the show notes to find relevant links or leave a comment.

Three episode takeaways:

• How AI Overviews are impacting traffic to food blogs — Casey explains the trends he is observing in his site audits and explains what it means for food creators.
• Why the need for trustworthy recipe creators has not diminished — Casey believes that the need for recipes created by trustworthy food bloggers is stronger than ever, and that the clarity, structure, and usefulness of your food blog will still drive success.
• How to adapt to the evolving search landscape — Casey shares his recommendations for food blogs to stay relevant — including AI buttons, building an ecosystem around your food blog, Google Discover, and how to get cited in AI overviews.

Remember to subscribe so you never miss an episode! Happy listening! 🎧

Thank you to our sponsors!

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