This episode is sponsored by Raptive.

Welcome to episode 542 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore.

We’re thrilled to welcome back Isabel Orozco-Moore from Isabel Eats, who first joined us on the podcast back in 2019, just after she had narrowed her niche to Mexican recipes. Since then, she’s grown her blog from 650,000 to over 2 million monthly pageviews and grown her team to 3 full-time employees (including her husband!) and several contractors. Isabel shares how she’s built a sustainable business by focusing on slow, intentional growth, smart hiring, and maintaining joy in her work.

Bjork and Isabel chat about how she avoids the comparison trap, what it’s like working with her husband, and how she uses tools like Airtable to stay organized while managing a growing team. Isabel also gives us a peek into her upcoming cookbook project (coming spring 2027!) and shares what it really takes to scale a business while still loving what you do.

​Check out the show notes to find relevant links and/or leave a comment!

Three episode takeaways:

• How Isabel balances making, managing, and scaling — Even as her traffic and team have grown, Isabel has stayed connected to the creative side of her business by focusing on what she loves most — developing recipes in her niche and creating videos — not managing a team.
• Systems and support are game changers — Hiring strategically, using tools like Airtable, and taking advantage of Raptive’s SEO support have helped Isabel delegate tasks, stay organized, and focus on the creative work she loves.
• Balance fuels longevity — From setting boundaries around her work to prioritize family time to avoiding comparison, Isabel shares how finding balance has kept her passionate, efficient, and motivated.

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Thank you to our sponsors!

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