This newsletter is sponsored by Cookie Finance. Traditional accountants don’t get food bloggers, but we do. At Cookie Finance, we know the unique challenges of turning recipe testing, grocery hauls, and kitchen gear into legitimate write-offs. We help you navigate those blurred lines between everyday life and running a food blog so you stay compliant while keeping more of what you earn. Our accountants handle everything from LLC formation and bookkeeping to advanced tax strategy and S Corp elections: all tailored to creators who share their work online. Set your food blog up for success. Schedule your free consultation today and join hundreds of creators who trust Cookie Finance to simplify their finances.

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Hey, Reader!

Happy October! 🎃 Ready for your monthly download of what's changing in the content creation world? This edition of our blogging newsletter is packed with the latest industry news, from Google's AI tests to the smartest ways to strategize your social posting.

We've gathered key insights you need to make informed decisions and keep your blog ahead of the curve, so let's dive right in! 🤿

1. Google testing AI-generated descriptions for search snippets 🤖

Ready for the latest shakeup in the world of SEO? We're not either. 💀

Google is currently testing a feature that either replaces your carefully crafted meta descriptions with AI-generated versions, like so:

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Or with an AI-generated summary of the search result snippet, like so:

Note the little Gemini logo next to each summary! This move could impact your organic click-through rates (CTR), and it also means that you could see inaccurate summaries generated for your content. This is a good reminder to keep your post titles sharp, since they may be doing most of the heavy lifting for now.

​Read the full post from Search Engine Land here.​

2. How To Build SEO Strategies Around Real Customer Behavior 🔍

It's time to ditch the conventional keyword-only strategy and instead build your SEO strategies around audience behavior!

This article from Search Engine Journal posits that success comes from understanding the why behind a search, not just the what. By analyzing data from heatmaps, Google Analytics, and even social media chatter, you can uncover the authentic language and specific intent of your audience.

What does this mean for creators like you? You'll want to create tailored content that converts by directly addressing your readers' needs at every stage of their journey. Stop guessing and start listening to your audience — it's the only way to build a truly relevant and sustainable content and SEO plan!

​Read the full post on Search Engine Journal here.​

3. How Often Should You Post on TikTok? Data From 11 Million+ Posts 🕰️

If you've heard you need to post three times a day on TikTok to succeed, a new data-driven study on over 11 million posts suggests a much more manageable approach! The biggest return on effort comes from increasing your consistency to two to five posts per week, offering a significant jump in views per post.

Posting more does increase your overall views, but mainly because it raises your "viral ceiling," giving you more chances for a breakout hit. The takeaway is to prioritize smart, high-quality content over frantic quantity — consistency is the real key to cracking the For You Page!

​Read the full post on Buffer here.​

4. Be sure to tune into our upcoming Cookie Finance webinar! 🍪

Tired of feeling confused and stressed out by taxes and bookkeeping? You're invited to a special live webinar designed to bring clarity to your financial world! We're teaming up with Nate Coughran, founder and CEO of Cookie Finance, for a live session specifically designed for content creators.

Nate and the Cookie Finance team have years of experience helping creators organize their finances and maximize their earnings. Join us to learn actionable, practical strategies and get your most challenging tax questions answered during the live Q&A so you can stop letting financial stress slow down your blogging growth!

​Register for the Live Q&A here!​

5. Get your tickets to the Tastemaker Conference! 🎟️

Ready to learn and grow alongside the best minds in the food content creator community? We know being a food blogger can oftentimes feel like a solo venture, which is where the Tastemaker Conference comes in!

The Tastemaker Conference is one of the top events for leveling up your skills and building a supportive community within the food industry. It's the perfect opportunity to learn new strategies from expert speakers and foster genuine connections with fellow creators and major brands.

Save $50 on your ticket by using the code FBP50 at checkout here. Don't miss out on this chance to boost your knowledge and your network! ✨

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