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Hey Reader,

There’s a lot happening in the digital space right now — from SEO shifts to smarter AI strategies. We know staying up to date is half the battle, which is why we’ve rounded up this month’s must-reads and need-to-knows to help you stay ahead of the game.

So whether you're optimizing blog posts, experimenting with Reels, or mapping out your next big launch, we hope this month's newsletter gives you a little clarity (and maybe even a confidence boost). Let’s dig into this month's update! 🍴

1. The latest recipe post structure recommendations from Casey Markee

In case you missed it, FBP member Alexis posted a really great question in our member forum (link to the full forum thread will only work for members!) about the structure of some recipe posts she's been seeing online and asked our community to shed some light on the matter.

Luckily, Casey Markee (our esteemed SEO expert!) shared some of his insights with us:

And the list goes on!

The bottom line? In today’s AI-driven search environment, content must be crafted with user intent in mind, using clear, value-driven recipe post formats and strategic schema to stand out!

Ready to learn more about how to take your content strategy to the next level? Be sure to read Casey's recent article from Search Engine Land here.

2. The State of SEO in 2025

The State of SEO 2025 report is out, and it’s full of important insights. While most major media sites are seeing a drop in traffic, many independent creators and niche sites are growing steadily (good news!). The report also highlights the growing influence of AI in search, emphasizing the need for content that aligns with AI-driven search experiences.

​Read the full report from Detailed here.​

3. Google Business Summit Review: AI & SEO Shifts 💸

At the 2025 Google Creator Summit, Tomiko Harvey got a behind-the-scenes look at how Google is thinking about SEO, content, and creators. The big takeaway? Google admits its algorithm shifts have hurt smaller sites, and they’re (finally) listening. Her advice: focus on user-first content, lean into video, and don’t rely on just one traffic source!

​Read the full recap from Tomiko here.​

4. How to optimize content for AI LLM comprehension using Yoast’s tools

With AI giants like ChatGPT and Google’s Gemini shaping how people find info online, it’s time to start thinking about writing for both humans and robots. Luckily, Yoast has your back with tips to help structure your content so it’s super clear and easy for large language models (LLMs) to understand. Think: clean formatting, straightforward language, and solid SEO basics — this all helps your content shine in AI-powered search results. 🤖

​Read the full article from Yoast here.​

5. Google Updates Image SEO Best Practices: Use Consistent URLs

This month, Google rolled out an update to its image SEO best practices, and it’s something bloggers should definitely have on their radar. The biggest takeaway? Consistency is key, especially when it comes to image URLs. If you’re swapping out or renaming your image files often, Google might see them as brand-new and bump them out of search results while it reindexes.

Bottom line: Keep your image URLs stable, write good alt text, and don’t overcomplicate your code. Your rankings will thank you!

​Read the full article on Search Engine Journal here.​

6. How to Make Instagram Reels in 2025 in Just 4 Easy Steps

Ready to reel in more engagement on Instagram? 🎣 Later’s latest guide breaks down how to create Instagram Reels in four easy steps. From crafting compelling hooks to hopping on trending audio, you'll learn how to make Reels that captivate and convert so you can become a pro at making Reels in no time!

​Read the full article on Later here.​

7. How Pinch of Yum Creates a Product People Actually Want with Jenna Arend

What do you get when two content strategy powerhouses talk shop? Pure magic. 🪄

In this episode of the Happy Subscribers podcast, email marketing expert Allea Grummert (founder of Duett) sits down with Jenna Arend (General Manager of Pinch of Yum) to unpack the real process behind building products that truly resonate with your audience.

Jenna shares how the POY team turns content into connection, and connection into products people are excited to buy. From digging into feedback to making data-driven decisions, it’s all about creating with intention. If you’ve ever wondered how to go from “I have an idea” to “this is exactly what my audience needs,” this episode is a must-listen!

​Listen to the full episode here!​

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