This episode is sponsored by Yoast and Raptive.

Welcome to episode 543 of The Food Blogger Pro Podcast! This week on the podcast, we’re bringing back our very own Emily Walker (Associate General Manager, Food Blogger Pro) to chat with Bjork about the articles we shared in our latest blogging newsletter!

In this episode, Bjork Ostrom and Emily Walker discuss the latest articles from the Food Blogger Pro blogging newsletter. They talk about where digital marketing is headed and how to make sure your brand doesn’t get left behind. Spoiler alert: If you’re only focused on Google, you’re missing out! Bjork and Emily break down the reality that users under 45 are looking for answers across an average of five different platforms (yes, we’re talking TikTok, Reddit, and all the rest). We delve into the exposure effect, which is a fancy way of saying that the more consistently people see you in different places, the more they trust you.

Tune in to learn why adapting your content (aka not just copying and pasting) to fit all of those channels is your biggest opportunity right now for brand discovery and building genuine credibility with your audience!

​Check out the show notes to find relevant links and/or leave a comment!

Three episode takeaways:

• Search is multi-platform now: People under 45 are using an average of five platforms (hello, TikTok and Reddit!) to search for things. If your brand is only visible on one, you’re missing out on serious discovery.
• Use the “exposure effect” to build trust: This concept shows that the more often people see your brand pop up across different channels, the more credible and trustworthy you become. Consistency is the key to building audience loyalty!
• Adapt your content strategy: Since readers are everywhere, your content has to evolve. You need to tailor your approach; think short-form videos, engaging in forum discussions, etc. to fit the specific demands of each platform for better engagement.

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Thank you to our sponsors!

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