This episode is sponsored by Member Kitchens and zZest.

Welcome to episode 568 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down to chat with Emily Walker from the Food Blogger Pro team!

In this roundtable episode, Bjork and Emily break down the biggest stories impacting food creators so you can stay informed and make smart decisions for your business.

From a new HubSpot marketing report that has some encouraging news for creators who lead with their personality, to a quiet Google experiment that could have big implications for every recipe title you’ve ever carefully crafted — there’s a lot to cover! Bjork and Emily also dig into the AI button debate (should you install one on your site?), what Instagram’s new caption link test means for food bloggers, and how Pinch of Yum approaches testing site changes before rolling them out broadly.

​See the show notes to find relevant links and/or leave a comment!

Four episode takeaways:

• Good news for food creators who show up as real humans — 63% of marketers say that more unique, human-centered content is now required to stand out. Bjork and Emily break down what this means for food bloggers specifically, why short-form video has the highest ROI of any content format right now, and why thinking of yourself as a marketer — with a novel, standout, distinct brand — is more important than ever.
• Everything you need to know about AI buttons — Should you install an AI button on your site? Bjork and Emily explain what AI buttons are, how they work, and the pros and cons of adding one from both a user experience and SEO perspective.
• Instagram is testing clickable links in post captions — For the first time in Instagram’s history, the platform is testing the ability to embed clickable links directly inside post captions. Right now the feature is limited to Meta Verified subscribers, but if it rolls out broadly it would be a meaningful shift for food creators. Bjork and Emily discuss what this could mean for your content strategy and what we know (and don’t know) so far.
• Google is experimenting with replacing your titles with AI-generated ones — As part of a small experiment, Google is testing replacing original post titles with AI-generated titles in traditional search results, with the stated goal of rewriting “tone and intent to better match queries and boost engagement.” Bjork and Emily break down why this is concerning for food bloggers — from negating careful keyword research and ruining brand voice to creating a mismatch with user intent — and how this differs from Google’s long-standing practice of rewriting meta descriptions.

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Thank you to our sponsors!

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