This episode is sponsored by Clariti and Raptive.

Welcome to episode 582 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lydia Bagarozza from Visibility on Purpose.

Have you ever wondered how food creators and brands land coverage in respected publications, and whether that kind of press is even worth chasing? In this episode, Bjork sits down with PR expert Lydia Bagarozza to demystify proactive PR, showing that it’s less about crisis control and more about shaping brand perception and earning credibility through the media. Lydia breaks down how to pitch timely, newsworthy stories to the right editors and producers, and why clear positioning and specific expertise can turn a pitch into a yes.

The conversation also makes the case for PR as a long-term investment. Lydia explains how appearing in respected publications and local news builds social proof, backlinks, and brand signals that feed into SEO, AI visibility, and trust, and she shares go-to tools like Qwoted, Connectively, and Help a Reporter Out for finding real media opportunities. If you’ve been curious about earning press for your brand, this episode is a great place to start!

​See the show notes to find relevant links and/or leave a comment!

Three episode takeaways:

• PR is about long-term brand building, not just crisis management: Proactive PR helps shape how your brand is perceived, builds awareness, and earns credibility through the media well before you ever need it for damage control.
• Positioning and specificity make pitches easier to say yes to: Editors and producers are more likely to cover you when your pitch is timely, newsworthy, and grounded in clear, specific expertise rather than a generic pitch about your brand.
• Earned media pays off beyond just visibility: Appearing in respected publications and local news builds social proof and backlinks that can strengthen SEO, AI visibility, and overall trust — and there are accessible tools like Qwoted, Connectively, and Help a Reporter Out to help you find real opportunities, whether you go the DIY or agency route.

Remember to subscribe so you never miss an episode! Please leave a rating or review if you enjoyed listening. 🎧

Thank you to our sponsors!

Optimize your blog content with Clariti. Clariti is a content organization and optimization platform that helps you uncover SEO insights and monitor performance improvements by analyzing your WordPress and Google data in real-time — so you can audit your content, understand performance, and see real opportunities instead of guessing. Go to clariti.com to learn more. And, if you’re a Mediavine publisher, Clariti has a dedicated partnership just for you. Just go to clariti.com/mediavine to see what’s included.

​

Grow your business with Raptive. Building a creator business isn't getting any easier. Between AI, constant platform changes, and the pressure to keep growing, it can feel like you're running just to keep up. Raptive works with thousands of the web's leading independent creators to help them earn more, grow smarter, and build sustainable businesses for the long term. They combine industry-leading advertising with personalized guidance, data-driven insights, and a team that's constantly helping creators adapt to changes in search, AI, and the broader digital landscape. They're also leading the charge to protect creator content and advocate for a future where independent creators can continue to thrive. And now it's easier than ever to join. If your site gets at least 25,000 monthly pageviews, you can apply to become part of the Raptive creator community and get support that's designed to grow with your business. To learn more or apply, visit raptive.com/fbp.

​