This episode is sponsored by Clariti and Raptive.

Welcome to episode 590 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez from the food blog Muy Bueno.

This week, we are welcoming back Yvette Marquez to the podcast to share how she’s built a sustainable creator business around family recipes, storytelling, cookbooks, and brand partnerships. She walks through what her work looks like today, from updating older blog posts and developing her next cookbook to resharing classic recipes in new formats. She and Bjork dig into why your archive can be a long-term business asset, which means you don’t have to keep coming up with brand-new ideas all the time — a game-changer!

Yvette will also share how Facebook, Substack, virtual assistants, business managers, and behind-the-scenes recipe development all contribute to her business. Her advice for new creators: choose authenticity over perfection, invest in the skills and people who support your strengths, and build a business on genuine stories and audience trust!

​See the show notes to find relevant links and/or leave a comment!

Three episode takeaways:

• Treat your archive as a long-term business asset: Updating older posts and resharing classic recipes in new formats can keep your business growing without having to worry about coming up with a constant stream of brand-new ideas.
• Diversify your platforms and income: With AI overviews and declining search traffic, relying on a single platform or revenue source is a gamble. Yvette shares how Facebook, Substack, and other channels each play a role in her business.
• Build around your lived experience: Prioritize genuine stories and audience trust over perfection, and invest in the skills and people (like virtual assistants and business managers) that support what you do best.

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Thank you to our sponsors!

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Grow your business with Raptive. Building a creator business isn't getting any easier. Between AI, constant platform changes, and the pressure to keep growing, it can feel like you're running just to keep up. Raptive works with thousands of the web's leading independent creators to help them earn more, grow smarter, and build sustainable businesses for the long term. They combine industry-leading advertising with personalized guidance, data-driven insights, and a team that's constantly helping creators adapt to changes in search, AI, and the broader digital landscape. They're also leading the charge to protect creator content and advocate for a future where independent creators can continue to thrive. And now it's easier than ever to join. If your site gets at least 25,000 monthly pageviews, you can apply to become part of the Raptive creator community and get support that's designed to grow with your business. To learn more or apply, visit raptive.com/fbp.

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